The advertising is sponsored by Skydive Mission Beach (Get High), RnR White Water Rafting (Get Wet) and Scotty's Beach House Backpackers Resort (Get Laid), and is designed to push backpackers into staying at Mission Beach in a fun way rather than viewing it as a day-trip destination in.
Apparently passing backpackers have enjoyed the billboards, but tourism chief John Hill is not so amused as he does not want the area to get an 'Airlie Beach party town reputation'.
Having been to Mission Beach several times, I would recommend taking the time to stay a few nights. Mission Beach has the dinstinction of being one of the few places in Australia where the tropical rain forest meets the ocean and the Great Barrier Reef, and apart from the miles of golden sand, there is snorkelling, scuba diving, hiking in the rainforest, and a few bars and restaurants.
Read the whole news article about the raunchy advertising billboards for Queensland's beautiful Mission Beach